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Why Fast-Loading Websites Convert Better: The Science of Speed

In the fast-paced world of the internet, your customer's patience is a precious commodity—and it’s running out faster than ever. We’ve all been there: staring at a blank screen, watching a spinner turn, and ultimately hitting the back button out of sheer frustration. This immediate, visceral reaction is the hidden killer of conversions for countless businesses. The truth is, website speed isn't a minor optimization detail; it's the fundamental foundation of trust and a critical driver of sales. Let's look at the science behind why being fast means converting better.